PLAYSTUDIOS sought mainstream consumer visibility for the iOS and Android launch of its hit Web-based social game myVEGAS. Working closely with MGM Resorts, PLAYSTUDIOS Is able to offer M Life rewards through myVEGAS where players can earn and redeem points through MGM partner properties by playing myVEGAS. Path Advisors organized multiple press events, which generated buzz and coverage at the time of the launch with mainstream media publications. Additionally, myVEGAS achieved #1 in the Casino & Card category for both total Downloads and Grossing apps.