Leading casino games application in the UK ‘Casino Cash’ will now be powered by CashBet’s mobile-first iGaming platform
OAKLAND, Calif. – January 28, 2016 – CashBet (www.cashbet.com) today announced a licensing partnership with PlayScreen, LLC for its hit real-money gaming app, Casino Cash. Through this partnership, CashBet has been named PlayScreen’s iGaming platform provider. Available soon in the UK App Store, players have access to 17 casino games, including slots, bingo, roulette, and scratch cards within the app. Today’s announced licensing partnership with PlayScreen comes on the heels of CashBet further expanding its licensing business with the hire of Commercial Director David da Silva.
John Byrne, CEO of PlayScreen, said: “In the past, the biggest platform challenge we faced was the ‘black box’ approach, which provided us no transparency into the marketing spend driving traffic to our mobile app. Now with CashBet, we have complete visibility as well as many more tools to make the most efficient use of our marketing spend. We are so pleased to be working with a team that really understands real-money gaming. With the CashBet platform we can now fully optimize our acquisition and retention campaigns.”
Dr. Mike Reaves, CEO and co-founder of CashBet, said: “We’re steadily increasing our market share with new flagship clients, like the PlayScreen partnership we’ve announced today. At the same time, we’re also heads down developing and releasing new features for our mobile-first real-money iGaming platform, so that we can offer our partners the most comprehensive and robust solution for marketing and monetization in the mobile-first real-money market.”
Now powered by CashBet, Casino Cash offers players the opportunity to win real cash through the very best slots, bingo, roulette and scratch cards. 17 highly attractive slot games are available with unique themes and music. Players can choose from three themed bingo style games – Candies Bingo, Bingo Pop and Footie Bingo. Additionally, three different themes are available among the scratch cards – Royal Mint, Kung Fu Chicken and Footie – for the most entertaining and high quality iGaming experience available for mobile phones and tablets.
To learn more about CashBet and Casino Cash, please visit www.cashbet.com.
Founded in 2012, and based in California, CashBet is a leading mobile-first real-money gaming (RMG) platform provider and turnkey operator. CashBet operates on behalf of multiple brands in Europe and licenses its proprietary mobile-first platform to operators worldwide. Some of the most unique, diverse and compelling games are “Powered By CashBet”. By incorporating CashBet’s software, game developers can legally launch online gambling games without needing to be licensed. Through its feature-rich platform, CashBet delivers player segmentation, bonusing, campaign management, and other patent-pending features to enable a profitable real-money gaming operation from day one. CashBet leaders are veterans of the regulated, online gambling industry with many years of successful operation. CashBet is licensed by the Alderney Gambling Control Commission and the UK Gambling Commission. For more information, please visit www.cashbet.com.
About PlayScreen, LLC
PlayScreen, LLC has been committed to the best in mobile, casual, and social games. Our goal has always been to look forward and strive to stay ahead of the curve with one focus in mind: you, the players. We are long time gamers who care about the gaming experience. With innovation defining the space that we are in, we remain driven towards our objectives of producing simple games that gamers of all levels can enjoy at their leisure. While we may not intend for it to be the case, be forewarned, our games are addictive. Our corporate office is in Baltimore, MD with programming and design in Florence, OR and Marketing in San Diego, CA. Together we strive to put out the best games possible. Please contact us with any suggestions or questions you may have with any one of our titles, or just let us know about your experience with the game!