EXPERIENCE
Deep experience in media relations specifically focused in technology and startups with proven success for engaging target audiences.
About Path Advisors
Path Advisors is an independent marketing and public relations consulting firm that brings a holistic approach to helping companies achieve growth, visibility and engagement. We provide a comprehensive suite of marketing and public relations strategy and general business management advisory services to companies in gaming and technology industries. Based in San Francisco, our reach extends globally across North America, South America and Europe.
Why Path Advisors?
EXPERTISE
Expertise in digital marketing from user acquisition to content marketing and retention to product development to analytics and social media.
UNDERSTANDING
Understanding of the big picture and how public relations initiatives work across the organization to support business goals.
SUCCESS
Proven success in activating gamers and mainstream consumer demographics, engaging the enterprise, security, mobile technology, adtech and gaming trade industries.
What We Do
We take a comprehensive approach in building campaigns that deliver standout results for clients.
PUBLIC RELATIONS
We provide communications strategy and planning, along with messaging development, and media engagement with analysts and reporters across online, print and broadcast in order to deliver your story effectively.
MARKETING
Working closely with internal sales organizations, we provide processes guidance as well as traditional marketing services from UA planning and buys to analytics reporting, email marketing, content marketing and more to achieve growth goals
CONTENT
In an increasingly content-driven market, we offer a wide range of content development services from media releases to published bylines, whitepapers, case studies and more.
EVENTS
We execute successful events across a wide variety of use cases to achieve client engagement goals, including industry dinners, launch parties, private press events, corporate retreats, and trade show booth planning.
Our Customers
Portfolio
Our clients include global industry leaders to startup tech disruptors. Here are just a few examples of our work in action.
PLAYSTUDIOS: myVEGAS
PLAYSTUDIOS sought mainstream consumer visibility for the iOS and Android launch of its hit Web-based social game myVEGAS.
Roadhouse Interactive: Warhammer 40,000 Carnage
Roadhouse Interactive licensed the popular Warhammer franchise from legendary Game Workshop with plans to launch a mobile game true to the license.
Boomlagoon: Series A Funding
Shortly after leaving Rovio to form a new game development company, the founders of Boomlagoon raised a Series A funding round and set out to raise their company profile.
Applifier: Developer Engagement
Applifier, acquired by Unity Technologies, sought out to provide game developers with the tools to drive app discovery and monetization through mobile video replay technology.Public Relations Services
We provide media relations consultation on communications strategy and planning, along with:
- Messaging and press kit development
- Press release development and global distribution
- Media training for spokespeople
- Media relations with analysts and reporters across online, print and broadcast
Product Launch Campaigns
Launching a new game or app? We can build and sustain buzz for your product by providing a dedicated review campaign, which may include:
- Messaging and press kit development
- Press release development and global distribution
- Dedicated preview and review outreach to key media segments
- Press tour or launch event planning and execution
Content Development
We provide content and marketing collateral development services to help you tell your story, including:
- Press releases and media alerts
- Sales sheets and presentation decks
- Case studies
- Articles and bylines
- Whitepapers
Event Planning Services
We provide support and management for a wide variety of events designed to engage your target audience. This includes industry dinners, launch parties, press events, corporate retreats, trade show booth design and planning, and much more:
- Securing vendors and venues
- Booth and venue design
- Production and shipping of print materials and equipment
Speakers Bureau and Media Training
We provide research and development of speaking opportunities, and manage submissions for relevant lectures and panel sessions. We can also provide a schedule and briefing of meetings with press at attending events:
- Prioritizing conferences and trade shows to meet business goals
- Speaking engagements developed and submitted
- Coordinating on-site press meetings at trade shows
Social Media Marketing
Increase engagement with target audiences through syndicating marketing collateral and promotions through social media channels, such as Facebook, Twitter, and YouTube:
- Program planning for key social media channels
- Content development and distribution
- Influencer engagement